Press Releases vs. Shilling – What’s Right for Your Crypto Project?
When it comes to launching your crypto project into the stratosphere, two words you’ll hear tossed around a lot are press releases and shilling . They’re kind of like the Batman and Joker of the crypto marketing world—completely different methods, but both powerful in their own right. But which one is right for your project? Should you go the clean-cut, suit-and-tie route with a polished PR? Or do you let the degenerates run wild on Twitter and Reddit with memes, hype, and some seriously questionable grammar? Let’s break it down. This isn’t a one-size-fits-all situation, and the truth is, you probably need a bit of both . What Exactly Is a Press Release in Crypto? A press release in the crypto world is essentially a formal announcement designed to get the attention of media outlets, journalists, and the broader blockchain industry . It's your official statement to the world saying, “Hey, look what we’re building!” Press releases usually follow a format—title, date, loca...